L’enseigne Printemps poursuit sa stratégie multicanale en informant désormais de ses offres en magasin par la voie du mobile. Pauline Bardeau, coordinatrice animation client au sein de la direction CRM, en explique les raisons. […]
Le passage à la communication multicanale a parfois des airs de guerre de tous contre tous. Nous entendons certains spécialistes du webmarketing parler de la disparition programmée des supports papier pour mettre en avant leurs solutions d’emailing […]
La plate-forme commune proposée par IBM et SAP a déjà séduit plusieurs banques multicanal, permettant de réduire les coûts et d’accroître leurs parts de marché. […]
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