Levier traditionnel mais pas le moindre, l’emailing demeure une carte à jouer indéniable dans la stratégie d’acquisition et/ou de fidélisation pour les entreprises. […]
Le spécialiste du marketing relationnel, Actito, vient de publier un livre blanc sur les défis auxquels doivent faire face les marketeurs à l’heure de la digitalisation du parcours client. Le mot d’ordre pour y parvenir ? L’agilité. […]
Experian Marketing Services, expert mondial de la qualité des données, de la connaissance client et du marketing cross-canal, présente sa nouvelle infographie sur le Tour d’Europe des performances de l’email marketing en 2013. […]
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